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Strategic Communications and Fundraising

Jeff with Al Unser and Al Unser Jr In most circumstances, an organization does not have a "golden goose" to whom it can turn for short range donations or an asset against which it can borrow. Successful organizations know that there is no "quick fix" in the charitable nonprofit world. Traditionally those who fund programs avoid an organization in crisis because, to them, the need for fast cash means that the group has not planned well for its needs and has not developed alternate sources of funding over time to backstop emergencies. Unfortunately, this is the reality of the contributions marketplace.

Jeff with the New York  MetsSuccessful fundraising is based on the fundamental principle that a contribution is part of a mutual exchange that benefits both the donor and the organization. The charitable nonprofit facilitates that exchange by carefully analyzing the contributions marketplace and planning to build bridges directly to the funding that seems ideal for their programs. Most of those bridges are board members, senior staff, advisors, and special friends of the organization. Their efforts are augmented by clear, logical material that describes the needs of the group's constituents, the organization's work, its cost, and its projected results. When the exchange happens, the philanthropy receives the funds, and the donor receives the satisfaction of knowing that he/she has helped to provide a service or program for the group's primary constituents.

The strategic organizational market plan comprehensively re-defines the organization for a specific term...usually three to five years...and it acts as an operational blueprint. It analyzes the needs of constituents, offers programs to suit those needs, projects costs and reliable income, provides a specific fundraising plan for each program, and provides sub-plans to recruit human resources, communicate effectively to the world about the group, implement itself over time, and continue to evaluate constituents' needs and responses to the organization's current work.

We have worked with several organizations to obtain crucial long-term funding. Let us reach the same impressive results for you.

 

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